Direct flights from Denmark to resume after intifada halt

Article published by GLOBES Israel's Business Arena

October 24, 2010

By Globe's Correspondent

Cimber Air's direct flight will cuts the time of the trip in half.

Danish airline Cimber Air will operate three direct scheduled and charter flights a week from Copenhagen to Tel Aviv beginning November 1.

A Cimber Sterling Airlines Boeing 737-700

There has been a significant increase in the numbers of tourists visiting Israel from Scandinavia during 2010. This, together with the anticipated continued increase with the commencement of the new and reinstated flights is expected to return the Scandinavian countries to the incoming tourism map of Israel and generate a 25% increase in incoming tourism from these countries. In January-September 2010, 47,400 tourists arrived from Finland, Sweden, Norway and Denmark (16% more than the same period last year and 19% more than 2008.)

The direct flight cuts the time of the trip in half, as what was a nine-hour journey, including a changeover in Vienna or another European capital, is now about 4.5 hours.

Daily El AL and SAS flights between Israel and the Scandinavian countries ceased operating ten years ago with the onset of the intifada, after a significant drop in demand.

Tourism Minister Stas Misezhnikov said, “The Tourism Ministry will continue its marketing efforts in 2011 to bring back the tourism traffic from Scandinavia to Israel, as main source countries for incoming tourism."

Tourism Booms Between Israel and Malta

Article on Arutz Sheva June 30, 2010
By Hana Levi Julian

While Israeli tourism to Turkey is dying on the vine, the Republic of Malta is preparing to introduce a new direct flight route to the Jewish State. The small Mediterranean nation, located near Italy, has lost no time taking advantage of the drop in Israeli travelers who are choosing Turkey as their destination of choice.

The General Retailers and Traders Union (GRTU), the Small and Medium Enterprises (SMEs) Chamber, and the Malta Hotels and Restaurants Association (MHRA) banded together recently to advocate routes to both Jerusalem and Beirut. Some of those involved suggested that it would be a good idea to connect the two destinations.

The GRTU "has been inundated with requests and queries" as to why airlines do not start flight operations from Malta to Jerusalem and Beirut and back, Philip Fenech, president of the GRTU's Tourism, Hospitality and Leisure section, told The Malta Independent. “A number of Maltese, with their strong Catholic faith, have always shown a high interest in traveling to these two places,” he explained.

MHRA president George Micallef added that tour operators have had especially positive experiences from Israel, leading him to be certain that there is money to be made on both sides. “The MHRA has in the past experienced charter operations from these two destinations, particularly Israel, and we have generally received positive feedback from the hotels that have hosted a large number of guests from these countries, said MHRA president George Micallef.

He cautioned, however, that it was important to ensure that the momentum of high energy seen during peak months be continued during off-peak season as well. Otherwise, he said, “it can create more problems than solutions. When introducing new and prospective destinations like Jerusalem and Beirut, Malta needs to ensure their sustainability,” he said.

Malta, a member of the United Nations and the European Union, is comprised of an archipelago some 93 kilometers south of Sicily and 288 kilometers northeast of Tunisia. The republic spans some 300 square kilometers, making it one of Europe's smallest and most densely populated countries. Its official religion is Catholicism.