January 23, 2011
By Ilanit Hayut
Sources inform ''Globes'' that fashion chain Forever21 will open its first store in Israel at Tel Aviv's Azrieli Center, in September 2011, just before Rosh Hashana. The two-floor store will cover 1,500 square meters, apparently replacing the Yotvata In the City dairy outlet on the first floor.
After negotiating with a number companies, Forever21 decided to operate in Israel directly, rather than through franchises. Gillerman Global Ltd., owned by Dan Gillerman, will manage the brand in Israel.
Gillerman told "Globes", "I strongly hope that we'll meet the timetable, and that the first store will open by Rosh Hashana."
The fashion store will open in Tel Aviv's Azrieli Center.
After negotiating with a number companies, Forever21 decided to operate in Israel directly, rather than through franchises. Gillerman Global Ltd., owned by Dan Gillerman, will manage the brand in Israel.
Gillerman told "Globes", "I strongly hope that we'll meet the timetable, and that the first store will open by Rosh Hashana."
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